“When I walked around in my new job on the 34th floor of a prestigious office tower in Toronto’s financial district asking for a “rubber” (the British word for an “eraser”), I could feel people laughing at me. It cut a hole in my heart. Did I say something wrong? Why are they looking at me?”  Jackie Chung, Founder of Social EQuo, recalled how she felt when she made her first cultural communication faux-pas in Canada

Our Founding Story

My name is Jackie Chung. I am Founder of Social EQuo. I am originally from Hong Kong. English is my second language.

I landed on a decent job in Toronto’s financial district quickly after I moved to Canada. But a month into my new role, I found myself hiding in one corner of the meeting room, kicking myself for not being able to speak up.  A new working language, the lack of vocabulary, and the total confusion about the cultural nuances and unwritten rules silenced me.

My boss said, “You don’t have the communication skills”. He gave me a harsh performance review. I worked on my communications, mastered it, and got headhunted by Morgan Stanley to London, UK as VP and Head of Marketing Europe for one of their divisions.

Alongside my corporate career, I taught communications skills to hundreds of professionals as an Assistant Coach with a leading communication-training program.

I am glad that I made it. But I look around myself. Tens of millions of foreign-born professionals in North America have the same pain I went through. So I decided to use what I did to become VP of Morgan Stanley, and the insights from coaching hundreds of professionals, to develop a self-improvement tool to help others do the same.

I want to help corporations to capture the ROI benefits of diversity in the workplace.

I want to give corporations the key to unlock the full skills and expertise of their culturally diverse knowledge workforce.

Social EQuo is the key.

 

 

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